Branding is always a major concern for businesses. You need a memorable brand name that will resonate with potential customers and clients. That way, your satisfied customers and clients will know which business to support moving forward.
Adopting a DBA can help you establish the type of branding you’re looking for. Notably, a DBA can also do more than that.
Learn more about the importance of DBAs by continuing with the rest of this article. Along the way, you’ll also find out if your business can benefit from registering a DBA.
What Does DBA Mean?
Before we get into the potential uses of a DBA, let’s first define what it is.
The acronym DBA stands for “doing business as.” It’s essentially an alternate name for your business or one arm of your business. Crucially, the DBA is different from the name you officially registered with the government.
A DBA functions like an alias for an established business. In many cases, the DBA becomes the name that customers grow familiar with. That’s the reason why it figures so prominently in branding.
Of course, a DBA is more than the public-facing name for your business venture. As you’ll soon see, there are other practical reasons why entrepreneurs may decide to register a DBA.
Does My Business Need a DBA?
Although filing a DBA for your existing business is a relatively simple undertaking, you may still be wondering if going through that trouble is worth it. The reasons highlighted below emphasize the importance of DBAs. They should also let you know if your business can benefit from getting one.
DBAs Are Necessary for Sole Proprietors Who Wish to Stay Private
Sole proprietors and partners involved in a general partnership have limited options when it comes to choosing business names. If you’re a sole proprietor, the business you’re establishing must feature your name. Partners must abide by that same rule.
Now, here’s the thing. Your name only has to appear on the official registry. Once you start conducting business, you can use a different name if you went through the trouble of registering a DBA.
Maintaining privacy is always important, so the aforementioned benefit of having a DBA should appeal to many entrepreneurs.
DBAs May Be Needed to Reflect Company Expansion
Now that you have a solid customer base and decent profits, you may decide that the time is right for expansion. Unfortunately, the name of your business could get in the way of your expansion efforts.
After all, not everyone may be keen on purchasing candy from a business that has the term “hot sauce” in its name.
The DBA allows your business to assume a different identity as it goes through expansion. You can effectively refresh your branding with the help of a DBA.
DBAs May Be Required for Opening Bank Accounts
Lastly, you may need a DBA because you won’t be able to open a bank account for your business otherwise.
Many banks will first require sole proprietors and partners to provide DBA documentation before they sign off on the creation of new accounts. Unless you want to use your personal account for your new business, registering a DBA will be necessary.
DBAs aren’t just optional acquisitions that help with branding. For many businesses, they are elements necessary for functioning normally. If your business needs a DBA, don’t hesitate to push through with that acquisition.
Categorised in: DBA